Monday 26 March 2012

Evaluation

1.


2.       How does your media product represent particular social groups?

Our product represents middle aged women; this is because our main character is part of this particular group. I would compare our character to Natalie Portman’s character in the thriller ‘Black Swan’ where a specific event is taking over her and she starts to turn delusional and insane, which is very similar to the main character in our story. We see her similarly as a character change through her actions and personality due to this insanity. She also fits with our specific social group and shows the same reputation as to ours.
3_21_031204_csectionwoman.jpgShe is wearing a similar style to our character with pale skin and dark eye make-up. She also has the same expression of fear and confusion. Although our character gives off more of an insane image they are both changing in person and we can see in both films how this is happening.
From the media a link to our social group of a real person is Sophie 
Treadwell who has been in newspapers and on TV for a murder. She has the same sort of look as our character, as someone who doesnt really look after herself and has a sad and insane look about her. They both look as though this guilt is eating away at them and is turning them into someone else. 

3. What kind of media institution might distribute your media product and why?


Universal Studios would be our distributor as they are mainstream and have distributed many other thriller films such as 'The strangers' and 'The last house on the left'. They are a popular institution. Also an older audience as our certificate is 15 would appeal to this institution as they distribute a range of older certificate films.





4. Who would be the audience for your media product?



The audience for our product would be ‘Empire’ magazine. This is because Empire is the best selling British film magazine and we hope our film would be much of a success to be in the magazine. The audience is aimed at teenagers and adults which links to our target audience. Empire has included reviews from films such as ‘Se7en’ and ‘the girl with the dragon tattoo’, which are both thrillers and follow the conventions similar to ours.  The colour scheme on the front cover is dark connoting it may have a link to thriller films; this also could be connoted from the genre of the films on the front cover. There is a new release of ‘the avengers’ being shown which is an action thriller and also a link to ‘007’ which is also an action thriller. With the colour scheme being quite dark this could attract a male audience, which although isn’t our initial audience, it obviously still appeals to half the audience.  Empire reviews the newest releases and blockbusters and although our film is not massively high budgeted, the magazine still reviews the new releases and would hopefully advertise the film positively. Our opening is still effective without the latest technologies and SFX so hopefully that would be something that Empire would pick up on. Also Empire magazine is priced at £3.99. This means that the target audience is clear to adults and teenagers who have money and not at children. We can tell the magazine is quite mainstream and our audience is mostly appealed to a wide audience rather than the film magazine 'sight and sound' which appeals to a more niche audience.
REVIEW-
I’m still struggling to tame my nightmares after a top class viewing of the latest release ‘Delirium’. The suspenseful, spine chilling thriller left me on the edge of my seat and hiding behind the person next to me at numerous points. The storyline is of a woman being eaten away so badly with guilt she turns insane and believe me with that award winning performance by Catherine Morris I’m left feeling insanity within myself. I was engaged even from the first shot of a close up of an eye twitching. This very powerful opening gave me subtle hints for the rest of the film and may I congratulate the idea of starting the film at the end as this left me with the enigma immediately. The variety of editing techniques left me satisfied and definitely highlighted the main characters emotions and exactly what she would be feeling, especially the layering techniques which really impaired my vision and felt as though I was also going insane.  The music left me with Goosebumps and that immediate thoughts of ‘oh my god! What’s going to happen next’? Just the faint sound of a single heart beat at the beginning of the film made my heart race a few pulses, which as a member of the audience I could identify with the character and almost thought it was my own heart beat.  The range of cinematography never failed on expectations, with close ups and long shots to show expression and body language and panning movement to act as though you were in the characters shoes. Overall a success of a thriller film, it met my expectations, created different emotions within and all in all was very convincing. I just I never have to literally be in her shoes.  Empire rating: 4 stars.                                                                                                                                          


5.. How did you attract/address your audience?

notes- audience agreed our thriller opening was:
 successful at creating a mood, conventional of a thriller as it was very suspenseful and created an atmosphere and it was conventional of an opening as we included credits and titles.
Audience said we had a variety of cinematography, soundtrack was distressing, layering editing was effective as it gave the idea of the character going insane. The time lapse of the clock connoting delusion and transitions were good especially zooming into the face and coming out in her point of view. They said the ending was better than our rough cut and left more of an enigma.
Close ups were used to identify with character and to see clear expression on her face while long shots were used to see body language and her overall appearance.
It is important for real institutions to use audience feedback as it gives them a chance to see what exactly their target audience wants and if it is successful in doing that. It also gives them a chance to change parts if a majority of the audience dont think it works or it hasnt achieved conventions.

6.What have you learnt about technologies from the process of constructing the product?

I have learnt how to use final cut more confidently. While doing the preliminary I only knew the basics for final cut and now we have put a whole nearly 3 minute sequence with a range of techniques included. This is a part of the sequence where we have used the layering technique. This is where we put two shots over each other to give a delusional effect and to connote the character’s insanity. We also faded these shots so they blurred into one shot.

This is the part of the sequence where we moved to title to fit with the page turning. We used tracking and the header in order to create this effect to fit with the page turning.

 




We also explored garage band further. We had a basic soundtrack throughout however with parts that we layered it sounded effective with the shots. We also downloaded a few sound effects from feesound.org which included a heartbeat and the sound of wind howling. The drawback of using this was that without our editing complete we were unable to make the footage fit with the sound.



We also experimented while filming with the red filter. This was to give a clear contrast and look very powerful to fit with the narrative. We also used a spotlight for our lighting. We noticed how much of a difference it was to use it to create the right mise-en-scene as we made it quite low key and it made our sequence look more professional. We also varied the use of handheld filming to identify with the character and as though the audience was in her head and we also used a tripod to look more professional and easy to watch. 

7.


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