Friday, 17 February 2012

What makes a good Ident?

All movies have some sort of company ident at the beginning. The company ident usually relates to the genre of film that the company specialises in and the name.
Companies such as ‘DreamWorks’ use a blue sky with a cloud/half moon with a person sat on it. They track the camera upwards through the clouds as if they are dragging you away from reality, as most films they produce are fairytales.The ident looks dreamy, hence matching the name of the company. Moreover it has a relaxing feel to it to match the company’s speciality of family films such as Shrek and Toy Story.




The MGM logo is bold, and aggreesive. Examples of films beginning with the MGM ident are Quantum of Solace and The girl with the dragon tattoo
 

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